In a first, Xiaomi has announced the Mi Express Kiosk initiative in India under which customers can purchase Xiaomi smartphones and mobile accessories directly from the Mi Express Kiosks (vending machines). Xiaomi says that the customers can make payments through all forms of payments, that is, credit cards, debit cards, cash and UPI. The company says that it will set up more kiosks in metro cities in the coming months.
Xiaomi says that by introducing these vending machine-style kiosks, it has eliminated operational and cost inefficiencies for the consumers. The price of these phones will be similar to that of the ones selling at the Mi Homes and Mi.com. All technology equipping Mi Express Kiosks has been researched and developed in India, the Chinese tech brand said, adding that it aims to set up several more kiosks in the coming months.
These Mi Express Kiosks can be found across metro cities in public areas with greater footfall such as tech parks, metro stations, airports, and shopping malls, and the company plans to gradually expand the retail plan across more cities. Furthermore, customers can also easily access information on the locations of Mi Express Kiosks on mi.com. Apparently, the kiosks would be open between 10 am and 8 pm in India.
In the first quarter of 2019, Xiaomi again topped the Indian smartphone market capturing 29-percent share, according to Counterpoint’s Market Monitor service. Xiaomi remained the smartphone market leader due to its aggressive offline expansion, the firm said. Its recently launched Redmi Note 7 series crossed the one million mark within the first quarter of its launch. Xiaomi’s offline contribution was highest in March.