Adidas Ensuring That All Their Shoes Can Be 100% Recycled into New Ones Without Any Waste

Image result for ShoesAdidas has already been making great strides to rid the world of plastic waste – and now they are taking it one step further by introducing a 100% recyclable performance running shoe that is “made to be remade.”

Sports footwear typically include complex material mixes and component gluing which result in a shoe that can only be downcycled.

After almost a decade of research and development, however, Adidas has refined the process to create the Futurecraft.Loop: a shoe that uses only one type of material and no glue.

Each component is made from 100% reusable TPU – it’s spun to yarn, knitted, molded and clean-fused. Once the shoes come to the end of their first life and are returned to Adidas – they are washed, ground to pellets and melted into material for components for a new pair of shoes, with zero waste and nothing thrown away.

The project is aimed at tackling the problem of plastic waste, enabling a “closed loop” or circular manufacturing model, where the raw materials can be repurposed again and again. But not just repurposed into a water bottle or a tote – but into another pair of high-performance running shoes.

In 2015, Adidas introduced the first footwear concept with its upper materials made entirely of yarns and filaments from reclaimed and recycled marine plastic waste and illegal deep-sea gillnets. In 2019, Adidas will produce 11 million pairs of shoes containing recycled ocean plastic through intercepting plastic waste on beaches, remote islands, and in coastal communities.

Adidas is now committed to using only recycled polyester in every one of their products and applications where a solution exists by 2024.

“Taking plastic waste out of the system is the first step, but we can’t stop there,” said Eric Liedtke, an Executive Board Member at adidas. “What happens to your shoes after you’ve worn them out? You throw them away – except there is no away. There are only landfills and incinerators and ultimately an atmosphere choked with excess carbon, or oceans filled with plastic waste. The next step is to end the concept of ‘waste’ entirely. Our dream is that you can keep wearing the same shoes over and over again.

“Futurecraft.Loop is our first running shoe that is made to be remade. It is a statement of our intent to take responsibility for the entire life of our product; proof that we can build high-performance running shoes that you don’t have to throw away.”

The first generation of Futurecraft.Loop is rolling out as part of a global beta program with 200 influencers from across the world’s major cities. Adidas is asking them to run, return the shoes, and share feedback on their experience ahead of the second-generation drop.

The insights will then be used to shape the roadmap for the wider release targeted for the spring or summer of 2021.

Tanyaradzwa Sahanga, who is the manager of Adidas’s innovation department, commented: “There were times when it didn’t seem like we could get over some of the technical hurdles – now we’ve made the first leap, the playing field has changed.

“We cannot create a circular future on our own, we are going to need each other. We’re excited to see this first step come to life as part of the beta launch.”

[“source=goodnewsnetwork”]

The founders of Aje talk opening MBFWA, connecting through fashion and the future of their label

Everything you need to know ahead of MBFWA.

Edwina Forest and Adrian Norris, the co-founders of Australian fashion label Aje, have undeniably cemented their brand as one to watch. Worn by the likes of Alessandra Ambrosio, Shay Mitchell and Isabel Lucas, Aje has become a go-to for universally flattering and feminine silhouettes that transcend seasonal fads and fleeting trends.

As such, it comes as no surprise that Aje has been selected to open Mercedes Benz Fashion Week Australia 2019 with the presentation of its resort 2020 collection. Following in the footsteps of fellow ‘Mercedes Benz Presents’ designers Camilla & Marc (2018), Dion Lee (2017) and Toni Maticevski (2016), the label will kick off the week-long festivities on May 12 at a yet-to-be-disclosed location.

Proud to be embarking on the label’s second decade by headlining Australian fashion week, Norris said that the honour is “a statement of recognition for our brand, but also for our loyal clients, many of whom have been with us for 11 years, and who continue to grow along this journey with us.”

“We always seek to offer them something truly unique,” he added. “And we look forward to making this a milestone moment with them in mind.”

Speaking with Vogue, Forest teased the highly-anticipated resort collection, explaining that the label will continue to “further acknowledge and celebrate the duality inside us all and to salute the diversity and contrast within this extraordinary land we call home.”

“With this opportunity we want to really connect with hearts and tell our story in the most powerful way yet,” said Norris, who went on to reveal that the collection was in part inspired by the rawness of the Australian coastline.

When quizzed on where the future of the label lies, the co-founders and creatives shared that they intend for 2019 to be somewhat of a turning point for Aje, with the brand looking to make a concerted effort to “reach out and touch the hearts of like-minded women, at home and around the world.”

Crediting their success to their considered and strategic approach, together with their ability to never look back, it’s easy to see how Aje has managed to reach the milestone that is opening MBFWA in just 11 short years.

 

[“source=vogue”]