Golf Apparel Market Analysis, Size, Share, Trends & Growth Projections Studied during 2017-2026

Golf Apparel Market Analysis, Size, Share, Trends & Growth Projections Studied during 2017-2026

Increasing popularity of golf across the globe has led to a rise in participations in the particular sport. Moreover, growing viewership of pro-golf tournaments is resulting in more individuals taking up the sport.  This is falling brightly on the global demand for golf equipment and apparels. According to the latest report published by Fact.MR, the global golf apparel market is set to surpass a valuation of US$ 6,600 Mn by the year 2026. There has been a steady growth in golf enthusiasm among the youth population. A sports that was previously marked by elitism is now attracting the general classes of the society.  For instance, The 2017 PGA merchandise show – a trade-only event for qualified golf industry professionals held at Orlando U.S.A recorded overwhelming attendance. Over the years, a large number of courses have mushroomed, allowing more youth participation. The sport also graced the 2016 Rio Olympics after nearly a century of nonappearance. With golf courses becoming more accessible, the participation number is also going up. The aforementioned factors are reflecting favourably on the global golf apparel market.

Among regions, the market in North America will continue to dominate the global golf apparel market in 2017 and beyond. The golf apparel market in the region currently commands for the largest revenue share and is projected to grow at a steady pace during the forecast period (2017-2026). Golf is a prominent sport in the region and account for high viewership as well as participation in both the U.S. and Canada. Moreover, a strong presence of market players is further supporting the growth of the market in North America.

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Demand for golf shoes is relatively higher as compared to other golf apparels. Global sales of golf shoes currently accounts for around 38% of the overall market revenue. This is primarily owing to innate nature of the sport that makes golf shoes compulsory for participation. Towards the end of 2026, more than US$ 2,400 Mn worth golf shoes are expected to be sold worldwide.

Global sales of men’s golf apparels are expected to remain relatively high during the forecast period. In terms of revenue, sales of men’s golf apparels globally represents for a significant share of the market and the trend is likely to continue over 2026. High number of male participation is one the major factors driving the demand for men’s golf apparel.

On-course outlets will remain one of the largest sales channel for golf apparel during the assessment period. Owing to a strong customer exposure and location advantage on-course outlets is expected witness higher sales then other sales channels in the near future. Close to US$ 1,261.7 Mn worth golf apparels are estimated to be sold through on-course outlets by 2026-end.

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Fact.MR in its report has profiled some of the prominent companies operating in the global apparel market namely Adidas AG, NIKE, Inc., Under Armour, Inc., Callaway Golf Company, ASICS Corporation, Amer Sports Corporation, MIZUNO Corporation, Kering S.A., Ralph Lauren Corporation, and Fila Korea Co., Ltd. Many of these companies are actively focussing on enhancing product design and offering tail-made options to customers.

Key Insights from the Report Include:

In terms of revenue, North America will continue to dominate the global golf apparel market in 2017, and the trend is expected to continue over the next couple of years. Further, the market in the region is projected to exhibit a CAGR of 3.3% over the forecast period.

On the basis of product type, the shoes segment is expected to remain highly lucrative throughout the assessment period. Currently, the segment command for more than one-third share of the market and is projected to expand at a modest rate. The segment is set to increase by US$ 125.6 Mn annually over the course of the forecast period.

By gender, the men segment in will continue post a relatively higher revenues share over 2022. The segment currently commands for over 65% market share in terms of revenue and is expected to exhibit a steady CAGR between 2017 and 20226.

Base on sales channels, the on-course outlets segment is expected to hold a leading position. The segment is expected to surpass a valuation of US$ 1,200 Mn towards the end of assessment period, reflecting an above-average growth.

On the basis of buyer type, the individual segment is anticipated to retain the top spot over 2026. The segment is projected to soar at 3.9% CAGR during 2017 to 2026 and reach a market valuation in excess of US$ 4,300 Mn.

[“source=theswisstimes”]

Nike thinks you’re probably wearing the wrong size shoe. Here’s what it’s doing to fix that

BEAVERTON, Ore. — Nike, the world’s biggest sneaker maker, wants to solve a problem it knows far too many people have: Which size shoes will fit?

Many shoppers have gone online and ordered multiple pairs of the same style shoe, in different sizes, planning to send back what doesn’t fit. The reasons are simple. Consumers often find they fit into different sizes — maybe a 7.5 women’s here, an 8.5 women’s there — depending on the brand and style. So, when it comes time to buy a new pair, there’s a lot of guessing going on.

It’s actually, very likely you don’t even know what your true shoe size is. Your feet could also be two entirely different sizes.

“Fit is such a big friction point for our customers,” said Michael Martin, Nike’s global head of digital products. “We reached a point of realizing this was not just the biggest problem but biggest transformational opportunity that we have. … No matter how good the shoe is, if the foot doesn’t fit well within the shoe, you’re not going to get peak performance from it.”

Now, Nike says it has a solution. The company will launch Nike Fit, a service being added in North America this July to its mobile app and in stores. Nike Fit will scan customers’ feet and determine the correct size. The service will roll out to Europe in August, moving to other international markets soon after.

Nike Fit is part of Nike’s bigger push to sell more products directly to consumers through its own shops, website and mobile app, relying less on wholesale partners than it has in the past. And so Nike is opening new stores, like its House of Innovation in New York and Nike Live in Los Angeles, designed specifically for those markets and selling items visitors can’t find anywhere else.

Nike said its direct sales in 2018 were up 12%, thanks to strong e-commerce growth and the opening of new stores. And it said direct-to-consumer revenue ended the year representing roughly 30% of total Nike brand sales, up from 28% in the prior year. With a market cap of roughly $130 billion, Nike has watched its shares climb nearly 22% over the past 12 months, outpacing the S&P 500 Retail ETF’s (XRT’s) decline of 1.5%.

Nike Fit will also help the retailer better manage inventory, cut down on returns and even entice shoppers to buy more shoes, early beta testing of the technology showed.

Down to the millimeter

At its core, Nike Fit will work when a customer opens the Nike app,selects a shoe to buy, and then instead of selecting a numerical size, the shopper will be presented with the option to scan his or her foot straight using a smartphone. A scan can take less than 15 seconds. And then Nike Fit will recommend a size for that particular shoe being considered. That information — such as the width of the shoppers’ foot, down to the millimeter — will be saved for later purchases, too, because the size may vary with the style. Nike’s Air Jordan shoe, for example, fits differently than other sneakers.

In stores, Nike will have a similar experience, but a sales associate will do the scanning.

Nike is launching Nike Fit in North America in July. Here's what the experience will look like in Nike's mobile app.

Source: Nike
Nike is launching Nike Fit in North America in July. Here’s what the experience will look like in Nike’s mobile app.

It’s staggering, data shows how many people are either squeezing into a shoe too small or have one falling off the foot.

At any given time, 3 in 5 people are wearing the wrong shoe size, based on industry research, Martin said. And the biggest reason for shoes being returned — whether they were purchased in store or online — is because of size, he said, adding that Nike receives more than 500,000 calls each year to its customer-service line related to sizing.

Return deliveries of all products will cost retailers $550 billion by 2020, according to estimates.

And, worse news for consumers, wearing the wrong size shoes can lead to injuries that can sideline them from playing a sport or from going to the gym. Foot injuries can also keep you from going to work. At least 60,000 foot injuries are responsible for keeping Americans out of the office each year, according to data from the Bureau of Labor Statistics.

“Consumers more than ever want to have relationships with a brand. … Those [retailers] that are winning are serving personally.”-Heidi O’Neill, president of Nike Direct

In 2018, Nike spent an undisclosed amount to acquire Invertex, a computer-vision firm based in Israel to make Nike Fit possible. Years before this deal was finalized, Invertex had already begun working on a way to scan feet via a smartphone and make sizing recommendations, using machine learning.

Invertex CEO David Bleicher said many companies were approaching him and his colleagues by 2017 for their technology. But he said Invertex ultimately chose to work Nike, viewing the retailer as an “innovation powerhouse.” Bleicher now heads a digital studio for Nike in Tel Aviv, where he says Invertex is working to solve “many other challenges” in the industry. “The bigger vision is to [help Nike] create better shoes,” he said.

The rollout of Nike Fit isn’t the first time Nike has tried to tackle the sizing issue.

In 2000, the company launched its Air Presto shoe — designed by Tobie Hatfield, brother of well-known Nike shoe designer Tinker Hatfield — in sizes like “small,” “medium” and “large,” mimicking how T-shirts are sized, not using numbers. But it was more of a test to see how shoppers reacted to the stretchy material in the Presto shoes and the T-shirt sizing. And Nike eventually went back to numerical sizing for the Presto about three years ago.

Barleycorn and Brannock devices

But numerical sizing can still be imprecise — and is incredible outdated.

The shoe sizing system is archaic, dating to the 1330s. It’s somewhat of an urban legend that the reigning king of England in 1334 wanted a pair of shoes custom made for him. And when they didn’t fit, he grew angry and decided to make some standard system of measurement, because there was none. The legend goes he declared three barleycorns, or grains of barley, were equal to an inch. And so 21 barleycorns became equivalent to a size 7 shoe, for example.

Fast forward to 1925, and the Brannock Device was made. That was an attempt by Charles Brannock to perfect the barleycorn method, adding a width measurement. You know, that (horribly uncomfortable) silver, metal tray that you slide your foot into, moving around little bars, to find your shoe size? That same Brannock is still found in Macy’s shoe departments, Foot Lockersand DSWs across the country today.

“It was all well-intentioned, and it all had a good purpose,” said Bill Tippit, a senior engineering director at Nike, about the Brannock. “We still use it today, but it really is the thing that just destroyed fit.”

A shopper's foot is measured using a brannock device.

Source: Getty Images
A shopper’s foot is measured using a brannock device.

Then, there are a handful of up-start sneaker makers that have been looking for ways to solve this problem, too.

A Brooklyn-based company called Atoms, which sells its shoes to people only through invitations, has designed its sneakers in quarter sizes and will send customers three pairs at once. Then, a shopper can pick the two shoes that fit the left and right foot best, even if they’re different quarter sizes.

Outside of shoes, bra-maker ThirdLove has embraced the idea of creating the perfect fit for women. It has a “fit finder” tool on its website for shoppers to answer questions and then receive personalized bra recommendations.

“The brands gaining favor with consumers today are ones who know how to relate,” said Raj Nijjer, vice president of marketing at Yotpo. “They dialogue with customers, hear their pain points, and more often than not discover there’s no such thing as one-size-fits-all. The brands that win are the ones that embrace their customers’ individuality and deliver products with the perfect fit.”

Shoring up the top spot

Beyond educating its customers on sizing, and hopefully helping more people avoid injuries from wearing the wrong size shoe, this technology could also be a financial boon for Nike, with its dominant position in the sneaker industry.

According to NPD Group sports analyst Matt Powell, Nike is the No. 1 footwear brand in the U.S. in terms of sales, representing roughly one-third of the market, ahead of Adidas, with 11% of the market, and Under Armour. It also remains really hot among teens with money to spend.

“Nike is not in any danger of giving up No. 1 by any means,” Powell said. “The consumer today is looking for unique products,” which Nike continues to churn out, he said.

However, Adidas, while it still holds a smaller share of the U.S. market, has been growing sales in the U.S. at a faster rate. In its latest reported quarter, Adidas said North America sales grew by more than 11%, compared with a 7% gain in Nike’s sales in the region. Adidas is also ramping up for a sneaker collaboration with Beyonce, which is expected to generate momentum in the U.S.

In 2018, 64% of Nike brand revenues came from footwear — shoe sales were $22.27 billion out of $34.49 billion in total sales. That doesn’t include sales from Converse, which operates as a separate business within Nike, and so Converse sneakers won’t be compatible with Nike Fit.

Shoe sales were up 6% last year, excluding currency changes, thanks to strength in running, Nike said. But that was less than the 8% growth in footwear revenues in 2017, as Nike didn’t sell as many Jordan shoes in 2018.

When testing Nike Fit in stealth in three markets — Seattle, Pasadena, California, and Dallas — Martin said the company noticed conversion rates increased for the people who used Nike Fit to find the right shoe size, meaning those people were more likely to leave the store with a bag in their hands. They were also more likely to come back later and buy another pair of shoes. Nike said returns were down at those stores. And associates spent less time running back and forth to the stock room to gather other sizes.

It can also help Nike stock the right inventory. Martin explained that Nike, like many shoe brands, typically ships shoes in bulk to different regions based on a standard “curve” that’s long predicted for the industry how many people typically wear each shoe size. But he said that curve is not as exact as it could be. And so it’s easy for companies to end up with too many size 10 sneakers in one market, when it’s really the 9 that more of those people need to be wearing, for example. Data gathered from Nike Fit should help the company make its own curve of sorts.

“We’ve never had any data coming back to understand just how accurate is that distribution,” Martin said.

Nike Fit is expected to help Nike grow its membership base, which amounts to more than 150 million people worldwide today. A Nike membership is free to sign up for and offers members early access to new products, a birthday reward, the ability to chat with athletes for tips on merchandise or training, and on-the-go workouts from Nike’s app. The company says it’s on track to increase its membership base to 300 million people, as those shoppers spend 40% more than guest customers, on average.

During its six-month trial run of Nike Fit in three stores, Nike said the service was the strongest lever to boost membership sign-ups that it has found.

Inside Nike's House of Innovation in New York, a concierge helps Nike Plus members find items for their taste and then tailors them to fit shoppers perfectly.

Source: Nike
Inside Nike’s House of Innovation in New York, a concierge helps Nike Plus members find items for their taste and then tailors them to fit shoppers perfectly.

“Consumers more than ever want to have relationships with a brand. They don’t look at their experience with brands as transactional,” said Heidi O’Neill, president of Nike Direct. “You see a more premium, more personal retail environment. Those [retailers] that are winning are serving personally.”

Nike Fit is just the latest step in bringing a bigger vision to reality, according to Martin. He sees a day where shoe sizes don’t exist. A customer goes to buy a pair of shoes, a box shows up with those shoes inside, and instead of a number on the outside it’s your name — “Sarah” or “Michael.”

But that will also require more of the industry to get on board with the idea that the Brannock Device is seriously outdated, and that consumers deserve better fit.

“We think this is a problem people have been trying to solve for a long time,” O’Neill said. “But we feel super confident in our solution. … We know we are going to have a new level of trust from consumers.”

[“source=cnbc”]

Bebe Rexha can’t find a designer to dress her for the red carpet: ‘My size 8 ass is still going to the Grammys’

Bebe Rexha can’t find a designer to dress her for the Grammy Awards next month — because she is “too big.”

The singer, who is nominated in the Best New Artist and Best Country Duo/Group Performance categories, took to social media on Monday to explain her predicament three weeks before music’s big night, revealing she’s struggling to find an outfit.

“A lot of times artists will go and talk to designers, and they’ll make them custom dresses to walk the red carpet…” the Meant to Be star says in a video posted to Instagram. “I had my team hit out a lot of designers, and a lot of them do not want to dress me because I’m too big.

Bebe Rexha attends the Victoria’s Secret Fashion Show at Pier 94 on November 8, 2018 in New York City. Theo Wargo/Getty Images

“If a size 6/8 is too big then I don’t know what to tell you. Then I don’t want to wear your fking dresses… To all the people that said that I’m thick… fk you, I don’t want to wear your fking dresses.”

Bebe captioned the video: “Im sorry, I had to get this off my chest. If you don’t like my fashion style or my music that’s one thing. But don’t say you can’t dress someone that isn’t a runway size. We are beautiful any size! Small or large! Anddddd My size 8 a is still going to the Grammys.”

She isn’t the first real-size celebrity to speak out about the red carpet snobbery surrounding designers refusing to dress certain body types — comedian Leslie Jones took aim at the fashionistas when she couldn’t find anyone to dress her for the Ghostbusters premiere in 2016 — she took to Twitter to voice her disdain, writing: “It’s so funny how there are no designers wanting to help me with a premiere dress for movie. Hmmm that will change and I remember everything.”

She refused to name the designers she reached out to, but Christian Siriano stepped forward and offered to dress her, stating: “I love Leslie and can’t wait to make her something fabulous to wear. I dress and support women of all ages and sizes.”

Embedded video

Bebe Rexha

@BebeRexha

Im sorry, I had to get this off my chest. If you don’t like my fashion style or my music that’s one thing. But don’t say you can’t dress someone that isn’t a runway size. We are beautiful any size! Small or large! Anddddd My size 8 ass is still going to the Grammys. #LOVEYOURBODY

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Is Plus Size Fashion Finally Coming To Pakistan?

Fed up with looking for clothes that fit, two thirty-something best friends from Lahore, Zenab Ali and Maryam Yousaf, launched their plus size clothing brand, The Rack Couture, in April (this year), in a bid to introduce body positive fashion to Pakistan’s thriving fashion industry.

Maryam Yousaf and Zenab Ali, of The Rack Couture, hope to make body positive fashion popular in Pakistan.Xpressions Photography

From semi-formal, formal and casual apparel, The Rack Couture caters to all shapes and sizes, all the while adopting a fierce anti-body shaming policy.

“We’re brainwashed into thinking that wearing black or vertical lines will make us look slim,” mentions Ali, “But the aim of our brand is not that a woman looks thin, but that she looks and feels beautiful.”

[“source=forbes]

Maryam Yousaf (left) and Zenab Ali (right).Zahra Ali

Stating that she finds it surprising that some of the country’s biggest fashion brands haven’t yet tapped into the plus size market, Ali says; “Common sense dictates that if there’s a demand for a product, intelligent market leaders will try to capture that market. It’s baffling that body positive clothing hasn’t been given much thought in Pakistan when it has been embraced the world over! The Pakistani woman is curvy and bootylicious! Forget brands that have introduced sizes 14 and 16; those are average sizes. By plus size I mean 18, 20, 22 and even 24.”

“We’ve been inspired by women just like us; from our friends to our family,” Yousaf adds, “Every body is a good body – in our advertising campaigns we make it a point to feature average, curvy and slim physiques. We don’t use professional models; they’re ordinary women. It’s sad that local designers have this misconception that people don’t want to see curvy women modeling their clothes – they think it won’t sell. But they couldn’t be more wrong.”

[“source=forbes]

This #XLBossLady Brings Plus Size Fashion To LA

Jessica Hinkle, Owner of Proud Mary FashionJessica Hinkle

Access to fashion has arguably been one of the greatest struggles for the plus size community. Clothing isn’t just fabric we use to cover our bodies. It’s how we articulate who we are in the world. Few people know this better than Jessica Hinkle, the owner of LA-based Proud Mary Fashion. I interviewed Jessica about her journey into becoming an #XLBossLady:

I’ve been fashion-obsessed since I was a child. My parents would buy me notebooks and I would fill them all up with sketches. I’d sit in front of the tv watching runway show clips and sketching clothing. I also knew from an early age that the fashion industry wasn’t accessible for someone like me (fat and poor.) It always felt worlds away, kind of like trying to become a movie star. My parents moved us to Florida my senior year of high school. When I found out my new school offered apparel design classes, I immediately signed up. On the first day, the teacher talked me out of taking the class (to make way for freshman she said) but I really was made to feel like it wasn’t a place for me. I felt really judged and pushed out. I was heartbroken because I finally felt excited to find a resource to learn the things I wanted to that wouldn’t cost anything. After that, I had approached my parents about attending art school but they said absolutely not.

My parents both grew up poor and neither graduated high school. I think they felt like art school was lofty and impractical. They didn’t think that a fat girl could make money in fashion and the student loans would be outrageous. I wasn’t confident enough to push back or in a position where I felt like I could make it work without their support. So I figured I could at least study Creative Writing at the community college and one day get a job working at a fashion magazine.

[“source=forbes]