Gucci now allows people to ‘try on’ its shoes without going to the store

gucci-reuters

NEW DELHI: Going out to malls or markets to shop for shoes will soon be passe!

Various startups have been, for some time now, using the cool technology of Augmented Reality (AR) to enable people to virtually try on stuff like clothes, spectacles, make-up and hair before actually making a purchase.

Recently, Italian luxury brand Gucci teamed up with technology partner Waanaby to launch the ‘Try On’, a groundbreaking AR function that allows people to “try-on” one of its Ace sneakers at any time and from anywhere with a simple push of a button, reported Venturebeat.com.

So to buy a shoe, a person using the refreshed iOS Gucci app can pick the Ace sneakers of their choice and point their phone’s camera at their feet, after which they’re prompted to try the shoes on virtually.

From Gucci To Givenchy: A Peek Into Melania Trump’s High-On-Fashion UK Visit

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Fashion Fest

6 Jun, 2019

US President Donald Trump and first lady Melania Trump are currently on their state visit to the United Kingdom. From dining with the royals to exploring Downing Street 10 with British Prime Minister Theresa May and her husband Philip, their visit made headlines around the world. However, one of the highlights of the three-day tour was the first lady’s UK-inspired wardrobe.From Gucci to Givenchy, Mrs Trump opted for expensive brand labels again and left the world stunned with every look.

What’s more? A built-in photo feature lets people capture themselves “wearing” the models that speak to them and share their snaps via text, email, or social media.

While it is Gucci today, very soon other brands too could follow suit.

The Belarus based startup Wannaby had earlier this year launched its own app Wanna Kicks where users can virtually try on 3D models from Nike, Adidas, Allbirds and others.

The app uses real-time machine learning algorithms that take into consideration colour, texture, and lighting variations, plus a fully equipped printing studio that Wannaby uses to create 3D sneaker models.

All designed to create a tracking technology that’s robust enough to follow people’s footsteps as their feet move and rotate.

Apart from shoes the startup also offers Wanna Nails, an app that lets users “try on” nail polish from curated collections with real-time segmentation and recolouring.

Next on the startups agenda is jewellery and apparel.

[“source=economictimes.indiatimes”]

XIAOMI PHONES, ACCESSORIES NOW AVAILABLE AT MI EXPRESS KIOSKS IN INDIA

Xiaomi phones, accessories now available at Mi Express Kiosks in India

In a first, Xiaomi has announced the Mi Express Kiosk initiative in India under which customers can purchase Xiaomi smartphones and mobile accessories directly from the Mi Express Kiosks (vending machines). Xiaomi says that the customers can make payments through all forms of payments, that is, credit cards, debit cards, cash and UPI. The company says that it will set up more kiosks in metro cities in the coming months.

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Xiaomi says that by introducing these vending machine-style kiosks, it has eliminated operational and cost inefficiencies for the consumers. The price of these phones will be similar to that of the ones selling at the Mi Homes and Mi.com. All technology equipping Mi Express Kiosks has been researched and developed in India, the Chinese tech brand said, adding that it aims to set up several more kiosks in the coming months.

These Mi Express Kiosks can be found across metro cities in public areas with greater footfall such as tech parks, metro stations, airports, and shopping malls, and the company plans to gradually expand the retail plan across more cities. Furthermore, customers can also easily access information on the locations of Mi Express Kiosks on mi.com. Apparently, the kiosks would be open between 10 am and 8 pm in India.

In the first quarter of 2019, Xiaomi again topped the Indian smartphone market capturing 29-percent share, according to Counterpoint’s Market Monitor service. Xiaomi remained the smartphone market leader due to its aggressive offline expansion, the firm said. Its recently launched Redmi Note 7 series crossed the one million mark within the first quarter of its launch. Xiaomi’s offline contribution was highest in March.

[“source=digit”]

Now, you can lace new Nike Adapt BB shoes with your smartphone

Now your shoes will automatically loosen or tighten when you step into them. Photo: Nike

Now your shoes will automatically loosen or tighten when you step into them. Photo: Nike

New York: In the 1980s, the Back to the Future film franchise suggested we would all eventually wear self-lacing sneakers. Then a few years ago, Nike made the movie magic a reality, introducing its first shoe to the public with so-called “power lacing.”

And on Tuesday, the global sportswear giant took it a step farther — now your shoes will automatically loosen or tighten when you step into them, and then adapt based on your activity.

Wait for it — the Nike Adapt BB shoes, which go on sale on February 17 for $350 in the United States, are controlled by the touch of a button or a smartphone app.

“We picked basketball as the first sport for Nike Adapt intentionally because of the demands that athletes put on their shoes,” Eric Avar, Nike VP creative director of innovation, said in a statement.

Using a custom motor and gear train, “Adapt” technology enables the shoe to be automatically adjusted to the foot.

The app allows the player to load in different fit preferences — for example, game play versus a timeout.

Boston Celtics forward Jayson Tatum is the first pitchman for the new shoe.

“That the app allows the ability to put the shoe on and touch the button, change the colors, see the percentage on the battery…it’s just cool,” Tatum said in a statement.

Nike says it plans to bring the system to shoes for other sports.

[“source=livemint”]