XIAOMI PHONES, ACCESSORIES NOW AVAILABLE AT MI EXPRESS KIOSKS IN INDIA

Xiaomi phones, accessories now available at Mi Express Kiosks in India

In a first, Xiaomi has announced the Mi Express Kiosk initiative in India under which customers can purchase Xiaomi smartphones and mobile accessories directly from the Mi Express Kiosks (vending machines). Xiaomi says that the customers can make payments through all forms of payments, that is, credit cards, debit cards, cash and UPI. The company says that it will set up more kiosks in metro cities in the coming months.

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Xiaomi says that by introducing these vending machine-style kiosks, it has eliminated operational and cost inefficiencies for the consumers. The price of these phones will be similar to that of the ones selling at the Mi Homes and Mi.com. All technology equipping Mi Express Kiosks has been researched and developed in India, the Chinese tech brand said, adding that it aims to set up several more kiosks in the coming months.

These Mi Express Kiosks can be found across metro cities in public areas with greater footfall such as tech parks, metro stations, airports, and shopping malls, and the company plans to gradually expand the retail plan across more cities. Furthermore, customers can also easily access information on the locations of Mi Express Kiosks on mi.com. Apparently, the kiosks would be open between 10 am and 8 pm in India.

In the first quarter of 2019, Xiaomi again topped the Indian smartphone market capturing 29-percent share, according to Counterpoint’s Market Monitor service. Xiaomi remained the smartphone market leader due to its aggressive offline expansion, the firm said. Its recently launched Redmi Note 7 series crossed the one million mark within the first quarter of its launch. Xiaomi’s offline contribution was highest in March.

[“source=digit”]

India Men Show: A glamorous show to accelerate men’s lifestyle and the latest fashion trends in India

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The guest list also included industrialists, businessmen, bureaucrats, influencers, restaurateurs, politicians, diplomats, expats, and socialites.

The inaugural edition of “India Men Show” took place on April 18, 2019, at the Metropolitan Hotel, New Delhi. It was a luxury evening dedicated to celebrating men’s lifestyle choices. The evening encompassed a panel discussion on changing trends in men’s lifestyle industry, ‘Man of Substance’ awards to honor select iconic men from different walks of life and a curated fashion presentation by menswear labels.

“India Men Show” evolves from the fact that men are becoming increasingly style savvy and are making informed lifestyle choices more than ever before. Be it fashion, grooming, fitness, travel, machines, technology or personal space, they are investing smartly in factors that determine their way of life. However, the event finds its purpose in encouraging modern men to become significantly aware of their lifestyle decisions and their impact on society.

The guest list also included industrialists, businessmen, bureaucrats, influencers, restaurateurs, politicians, diplomats, expats, and socialites.

Panel Discussion: Former Indian cricketer Anjum Chopra was in conversation with Bobby John Varkey, (Editor-in-Charge, The Man Magazine), Sunil Sethi (President, FDCI), Malvinder Singh Ricky (Former COO, Taj Hotels), Rajiv Makhni (Tech Guru), Sangram Singh (wrestler). They decoded changing trends in men’s lifestyle.

‘Man of Substance’ awards
This felicitation is a celebration of select men’s bold decisions and their lifestyle choices. These shakers and movers have set remarkable examples in society. And they are a role model for the millennials of India.

Some of the well-known names were honored with “Man of Substance” award include Amit Burman (VP, Dabur India), Raghava Rao (Vice President, Finance & amp; India CFO at Amazon India), Zorawar Kalra (Founder, Massive Restaurants), Navin Ansal (Founder, Casa Pop), Raghav Verma (Co-founder, Chaayos), Sunil Sethi (President, FDCI), Sabbas Joseph (Founder, Wizcraft), Tarun Thakral (Founder, Heritage Transport Museum), Sangram Singh (Wrestler), Samir Suhag (Polo Player), Sachin Atulkar (IPS Officer, Online sensation), Rajiv Makhni (Tech Guru), Jamal Shaikh (Editor, HT Brunch) and Martin Howard (Social Activist).

India Men Show 2019 was supported by leading names – BMW as Lifestyle Partner, Wikka and Ayurveda as Gifting partners, United Breweries and Fishing Cat as Beverage Partner, The Metropolitan Hotel & AMP; Spa as Hospitality Partner, The Man and Exotica magazine as Media partners, Brand Stand Bespoke Communications as PR Partner, Crystal Hues as Digital Partner and Red 93.5 Fm as Radio Partner.

[“source=financialexpress”]

Max Fashion plans to open 300 new stores in India by 2019-end

Max Fashion

Max Fashion is planning to launch 300 new stores in India by the end of 2019. The fashion retailer targets to become India’s first billion dollar fashion brand in the next three years.

Globally, Max has more than 400 stores across 19 countries. In the last two years, the brand has forayed into 50 new markets. It is further eyeing to enter 20 new markets in fiscal’20.

In India, Max Fashion has over 250 stores across 100 cities. The retailer looks to achieve a target of 500 stores by 2022.

Max Fashion is growing at 32% for the past 10 years. It aims to create over 20,000 new designs a year. The brand is targeting to close fiscal’19 at around Rs 3,600 crores in terms of sales.

[“source=indianretailer”]

Saris Among Indian Ensembles Celebrated on Runway During ‘Lotus Makeup India Fashion Week’

saris

NEW DELHI — It’s fashion season in India’s capital, with the country’s top designers showcasing their latest collections to lure the rapidly growing domestic and export markets for Indian haute couture.

Before the styles debut on the runway lie days of planning, fittings and hair and makeup sessions to experiment with looks, poses and choreography. Just days ahead of the big show, tailors take models’ measurements and fashion designers finish rehearsing.

Top fashion names and models participated in Lotus Makeup India Fashion Week organized by the Fashion Design Council of India earlier this month.

The show celebrated the sari, Indian women’s most idiosyncratic garment, 6 yards of fabric that symbolize a centuries-old tradition.

“As a long piece of fabric, it’s not easy to drape, a lot of designers have worked on it over time and it is being styled differently to inspire the younger generation to wear,” Vaishali S., a Mumbai-based designer, said of the sari.

Models sashayed down the runway in a riot of color and glitz as Delhi socialites, Bollywood stars and prospective buyers watched for the season’s next “it” items.

The sari was juxtaposed with other Indian ensembles, Western wear and fusion clothing collections for men and women.

The show finale was an ode to the sari, worn by the runway models in modern, reconstructed forms, along with elaborate jewelry and accessories against striking backdrops.

Vaishali said the saris on the runway paid tribute to the great variety across India of “weaves, textures, drapes and fabrics with every state and every village having its own strongly distinct and contemporary style, alive and evolving.”

At the end, avid fashionistas in the audience blended in with fashion models as buyers thronged the stalls of designers, who offered their creations for sale, pret-a-porter.

[“source=indiawest”]

Hopscotch India Presents First Ever Kids Fashion Show At Bombay Times Fashion Week

Mumbai:  India’s fastest growing kids fashion brand Hopscotch made a stylish debut at the Bombay Times Fashion Week this weekend. As a delightful twist to the fashion-packed extravaganza at the St. Regis Mumbai, Hopscotch stole the show with its refreshing Summer ’19 collection. This first ever kids fashion showcase at BTFW saw kids adorn the ramp with three Hopscotch summer ready ranges/sets, namely Street Style, Put-Together Casual Pret and the celebration forward Party Range. Launching about 500 new styles daily on their website, Hopscotch is trailblazing the Indian kids fashion space by offering the latest trends at an unbeatable value.

Hopscotch’s Summer ’19 collection looked promising and playful. Mini fashionistas walked the ramp in their comfy, trendy and playful fashion looks. Each look was uber stylish and fit for all occasions, be it a beach day, an evening garden party, a road trip or playing out in the sun. Boxed in 3 mini sets, the Hopscotch Summer ’19 collection had  ‘Street Style’ apparels that had snug track pants, hoodies & jackets for an ideal summer party. Next in line was the ‘Put-Together Casual Pret’ set, which comprised of classic separates that can be mixed-matched and customized to the occasion. This set had some chic styles with cool summer cotton dresses in floral & fruity prints along with checkered shirts and typo tees. The finale felt like a beautiful celebration as the little ones gracefully walked the ramp in their beautiful party dresses, tuxedo jackets & suits.

 

A Hopscotch spokesperson said “At Hopscotch, it is our constant endeavour to innovate and deliver the best of kids fashion from the world to Indian mothers. We strongly believe that our wide range of styles and the unbeatable price points make us the first choice of Indian parents when it comes to kids fashion. Our  summer collection’19 is a well curated, fun-loving, free spirited and a trendy range with a splash of vibrant colours. With the launch of this collection, our aim is to make every moment a stylish #HopscotchMoment”.

The kids’ fashion market is expected to reach $14B by 2022. Hopscotch leads the kids fashion space by providing customers with an unbeatable value proposition. They launch 300x more styles than traditional retailers, which is 120,000 styles per year – offering consumers abundant variety coupled with the latest trends in kids fashion. Staying ahead of its game in the kids fashion space, Hopscotch is the first kids brand to have partnered with the Bombay Times Fashion Week.

[“source=apnnews”]

We hate being called a value player: Shital Mehta, CEO, Max Fashion India

Shital Mehta, CEO, Max Fashion India

Apart from working towards a bullish revenue target, Max Fashion India hopes to shed its long-standing ‘value for money’ image and be known instead as a ‘fashion destination’. Shital Mehta, the company’s CEO, speaks to Shinmin Bali about Max’s expansion plans, its omnichannel strategy and the insignificance of ‘end of season sales’. Edited excerpts:

What are the growth and expansion plans of Max?
This year, we are likely to clock Rs 3,600 crore in revenue. We are not a retailer or aggregator store alone. We are a fashion brand present across every possible segment, whether it is value or premium, Indian or western wear, men or women.

We would continue to penetrate even the micro markets of the top 10 cities, because we are very strong there. Given our positioning, we can go further into the smaller catchment areas in cities like Bengaluru or Hyderabad. For example, in Bengaluru, we have 27 stores, and we could add another five to 10 stores in the next two to three years. We are also keen on expanding in the East, North, West and Central India, where we have not fully exploited the market potential. Half of our business comes from the South.

How does Max differentiate itself among other players?
Max is the only brand in India that operates on an eight-season calendar, that is, almost 45 days per season. We turn our stock so rapidly that, in around six weeks, our store collection changes completely. We are aiming to create more than 20,000 new designs per year. Currently, no other brand in the Indian market, domestic or international, goes beyond 10,000 designs per year. Ours is a heady cocktail of variety, freshness and trend sensibilities — that we bring in from our experience in international markets — accessibility and, finally, affordable pricing. That is the combination to create value fashion. Just because others sell at affordable prices, doesn’t mean they stand for ‘value fashion’; it only means they are playing a pricing game.

READ ALSO | Now, get your electricity bill on WhatsApp; BSES launches new service for customers in Delhi

How important is the digital ecosystem for Max?
We do not sell on any of the marketplaces, but have built our own site and app. At the moment, the app has four million downloads. It was launched 14 months ago. Our online model is currently growing at 60%. Like a lot of large global players, we have gone omnichannel as well, with services like Click and Collect. The Dubai market has one of our very tech-savvy stores, which has a Magic Mirror, QR-code-enabled shopping, etc. We plan to bring that to India.
There is a lot of focus on making sure we are more of an ‘anytime, anywhere’ brand. Families are our core consumers, but we have put in effort in the last two years towards connecting with the millennials. They want the latest fashion made available in the most accessible manner. In serving them, we are a value fashion brand with a fast fashion mindset.

But wouldn’t that be reinforcing the ‘value’ image? 
We hate being called a value player. Our past was only about ‘value’. Max is for consumers who seek value, but are fashion forward. In the time to come, you will see a lot of focus on strategic brand communication and establishing Max as a brand which has a certain stature. We also want to strengthen our brand communication.

What about your omnichannel strategy? How is it faring?
Around 15% of all our online orders are through Click and Collect. Likewise, we are seeing 10-15% of Return to Store happening. What we are also pushing for is online shopping from within the store — endless aisles — where one purchases within the store and it’s delivered to you. Click and Collect and Return to Store have been rolled out across India. Endless aisles has been rolled out in five stores in Bengaluru and will be extended to other cities soon.

How important are sale periods for Max?
Max is, perhaps, the only player for which end of season sales (EOSS) are almost insignificant. Almost 75% of what we sell is sold on full price. We do not mark up and then bring the price down or hand out vouchers. For us, EOSS is a ritual. Our dream is to not have EOSS at Max at all.

 

[“source=financialexpress”]