ATRIUM is the city’s new address dedicated to luxury Western wear at affordable prices, something that the city desperately needed. Tavishi Kanoria, the young owner of Citrine, a multi-designer fashion boutique on Shakespeare Sarani, tapped into the fashion pulse of the city, and started the new luxury wear store with her sister Parthivi, last month. “Citrine was already fetching a good response, but we felt the need to stock more designers and create a separate space dedicated to Western wear. We wanted to tap a market that is untapped, as it has great potential. Hence Atrium was born,” avers 27-year-old Tavishi, adding that the venture is purely passion-driven.
The 2,500 sq ft store is a one-stop- shop for everything from LBDs to easy casual wear to fun brunch outfits, at affordable prices. “Atrium offers affordable luxury brands, and though designerwear can make a big hole in your pocket, we generally keep a cap on the pricing. So you can get everything within Rs 25,000,” says Tavishi, who completed her business studies from Babson College, Massachusetts. The latest collection at Atrium includes statement cowl tops and dresses by Harsh Harsh, stunning resort wear with quirky prints by Masaba, gorgeous flowy and dramatic gowns by Rippii Sethi and Lakme Fashion Week brands like Ezra and Swatee Singh. For casual summer wear, you can choose from breezy printed cotton dresses by The Jodi Life or embroidered cotton dresses by Irabira. Kai’s swimwear and resort wear has a riot of pop colours tin her collection, and it’s something that the city has been looking for. The embellished monokini, bandeau swimsuit, wrap swim-dress, crossover monokini and high-waisted bikini are perfect for private pool parties. The cover-ups too were equally stunning with lace, mesh and crochet. Tavishi, who happens to be a gifted painter and was also into Oddissi, says, “First, we keep in mind the affordability factor. Secondly, our collection is trendy and on par with all the latest fashion so you will find ruffles, tassels, organza, asymmetrical cuts, shimmery dresses, monochromes and more. Further, we concentrate on good quality fabric. We then try to keep designers who are flexible in customising and who are reliable with the delivery date.” Tavishi further adds, “Atrium is for open-minded new-age progressive women but at the same time, our values are extremely traditional and conservative. That’s something that we haven’t left out in our curation”.