How often are you satisfied with the size and fit of your online purchases? In the past few years, return rates for clothing purchased online have reached close to 40%. In a poll reported on by BBC, 56% of respondents who purchased clothing online six months prior to May 2016 said they had returned at least one item. Apparel Magazine reports that 70% of all online clothing returns are caused by problems with fit.
In the U.S., online apparel sales accounted for more than 25% of overall apparel sales in 2017. But why do people shop online even though they have to return clothing that does not fit? How many more people would shop online if they could be certain about fit and size?
As retailers play with free delivery and free returns even if it hurts their business, the cost of returns continues to grow along with the rate of returns. Currently, each order sent back costs retailers from $3 to $12.
The number of returned goods also has a negative impact on the environment. The destruction of unsold and returned garments, especially in the luxury sector, has caused people to ask questions. The fashion industry is known as one of the largest polluters in the world.
Based on my research into the struggles of today’s retailers and what I’ve learned founding a company that develops 3D body modeling technology, I believe that solving fit problems could result in growth in the number of online shoppers, reduced returns and less waste. Thankfully, I’ve been observing innovations coming out of the technology sector that could help make significant progress in solving this industrywide issue.