HThere’s nothing better than that feeling of knowing you look good. You might not be turning everyone’s heads, but you know some people are giving you an admiring glance.
You’ve experienced it before when you walked into the office in a new outfit that’s different to your usual dress sense. It might be the first time some people in the building even realized you were there!
What is the secret?
Believe it or not, this feeling has a name. It’s called enclothed cognition. The concept is defined as the influence what you wear has on your psychological processes. It affects several aspects of a person’s overall psychology. These aspects include confidence, performance, and empowerment.
That means that ‘swag’ is an actual thing! The spring in your step when you’re feeling good about what you’re wearing is not imagined at all. What people have been saying for years is correct: when you look good, you feel good.
How do you get the full advantage of your enclothed cognition?
Our forebears said that clothes make the man, but they were only partially correct. Fashion is not as narrow as clothing. It includes accessories like handbags as well as fragrances. Face it, when you smell good, you feel good.
Jewelry is another essential component of fashion and often treated as a status symbol. You can achieve enclothed cognition in your regular clothing while wearing a trendy Rolex Explorer or a blingy diamond bracelet.
So, go ahead and buy yourself some stylish clothes that make you feel good. But don’t forget to accessorize, accessorize, accessorize!
Shopping for optimal enclothed cognition
Here are some tips to help you achieve the highest levels of enclothed cognition the next time you go shopping:
1. Shop alone
You might enjoy going shopping with your friends, but did you know that it cramps your style? Our friends and family tend to be very influential in the decisions we make, and shopping is no exception.
Are you going to treat yourself to those designer shoes when your sister is with you nagging you about spending too much money?
2. Have a sense of who you are
Each person has their style. Your style is a set of fashion choices that make you feel good about yourself.
It might not always conform with all the latest fashion trends. Have a sense of what suits you, what makes you look good, and what makes you feel confident. Put your stamp on every outfit you wear.
3. Play around with fashion
Fashion is all about experimentation and personalizing your style. Combining different elements creates new outfits that are eye-catching. Part of expressing yourself through fashion is showing who you are and what a unique individual you are.
Don’t be afraid to experiment; it’s the best part of it all. Sometimes going against the grain is the best approach, if that’s your style, of course.
4. Don’t save it all for a special occasion
Shop for work, play, and formal clothes equally. There’s no point in only feeling good when you go to work but not when you go for a run. Spread your shopping across all aspects of your life. The more enclothed cognition you experience, the better your self-image will be.
5. Shop smart
You don’t need to be dressed from top to toe in fashionwear that makes you feel good about yourself. A pair of shoes alone can give you that confidence boost you need.
Instead of spending a fortune on one ensemble, shop for clothes and accessories that you can add to your regular wardrobe. Then you get to feel enclothed cognition more frequently.