Mumbai: India’s fastest growing kids fashion brand Hopscotch made a stylish debut at the Bombay Times Fashion Week this weekend. As a delightful twist to the fashion-packed extravaganza at the St. Regis Mumbai, Hopscotch stole the show with its refreshing Summer ’19 collection. This first ever kids fashion showcase at BTFW saw kids adorn the ramp with three Hopscotch summer ready ranges/sets, namely Street Style, Put-Together Casual Pret and the celebration forward Party Range. Launching about 500 new styles daily on their website, Hopscotch is trailblazing the Indian kids fashion space by offering the latest trends at an unbeatable value.
Hopscotch’s Summer ’19 collection looked promising and playful. Mini fashionistas walked the ramp in their comfy, trendy and playful fashion looks. Each look was uber stylish and fit for all occasions, be it a beach day, an evening garden party, a road trip or playing out in the sun. Boxed in 3 mini sets, the Hopscotch Summer ’19 collection had ‘Street Style’ apparels that had snug track pants, hoodies & jackets for an ideal summer party. Next in line was the ‘Put-Together Casual Pret’ set, which comprised of classic separates that can be mixed-matched and customized to the occasion. This set had some chic styles with cool summer cotton dresses in floral & fruity prints along with checkered shirts and typo tees. The finale felt like a beautiful celebration as the little ones gracefully walked the ramp in their beautiful party dresses, tuxedo jackets & suits.
A Hopscotch spokesperson said “At Hopscotch, it is our constant endeavour to innovate and deliver the best of kids fashion from the world to Indian mothers. We strongly believe that our wide range of styles and the unbeatable price points make us the first choice of Indian parents when it comes to kids fashion. Our summer collection’19 is a well curated, fun-loving, free spirited and a trendy range with a splash of vibrant colours. With the launch of this collection, our aim is to make every moment a stylish #HopscotchMoment”.
The kids’ fashion market is expected to reach $14B by 2022. Hopscotch leads the kids fashion space by providing customers with an unbeatable value proposition. They launch 300x more styles than traditional retailers, which is 120,000 styles per year – offering consumers abundant variety coupled with the latest trends in kids fashion. Staying ahead of its game in the kids fashion space, Hopscotch is the first kids brand to have partnered with the Bombay Times Fashion Week.