Victoria’s Secret Replaces CEO Amid The ThirdLove New York Times Ad

Heidi Zak’s open letter in The New York Times to Victoria’s Secret CMO, Ed Razek.Instagram: @thirdlove

Victoria’s Secret has replaced CEO, Jan Singer, with John Mehas, days after the ThirdLove open letter in the Times in response to Victoria’s Secret CMO, Ed Razek’s, degrading remarks in his recent Vogue interview. Although the ThirdLove letter may have not been the sole reason for change in leadership, it has shed light on the company culture that needs to evolve to better communicate to the modern consumer. With Victoria’s Secret’s sales declining rapidly, the last thing the brand needed was an open letter in the Times criticizing their outdated views on women.

Chief Marketing Officer Ed Razek and Victoria’s Secret models Candice Swanepoel and Adriana Lima during a press conference. (Photo by John Phillips/Invision/AP)John Phillips/Invision/AP

Heidi Zak, CEO of ThirdLove, felt it was her mission to explain why the brand’s male-fantasy marketing tactics, un-inclusive sizing and discriminatory culture has prompted antithesis brands, such as ThirdLove, to grow in the marketplace.

The letter was addressed to Victoria’s Secret on Ed Razek’s appalling commentary and approach towards marketing to women. “You market to men and sell a male fantasy to women. But at ThirdLove, we think beyond, as you said, a “42-minute entertainment special.” Your show may be a “fantasy” but we live in reality. Our reality is that women wear bras in real life as they go to work, breastfeed their children, play sports, care for ailing parents, and serve their country,” said Zak.

Is the disconnect that Victoria’s Secret has between their “fantasy world” and the reality of their consumer to blame for their decline? Zak’s explains how ThirdLove fills in the disconnect between fantasy and reality, “I founded ThirdLove five years ago because it was time to create a better option. ThirdLove is the antithesis of Victoria’s Secret. We believe the future is building a brand for every woman, regardless of her shape, size, age, ethnicity, gender identity, or sexual orientation. This shouldn’t be seen as groundbreaking, it should be the norm.”

[“source=forbes]

Atelier NL and Envisions named designers of the year at Dezeen Awards

Atelier NL and Envisions named designers of the year at Dezeen Awards

Amy Frearson | 13 hours ago Leave a comment

Dutch design duo Atelier NL has been named Designer of the Year while fellow Dutch studio Envisions has won Emerging Designer of the Year at Dezeen Awards.

Atelier NL founders Nadine Sterk and Lonny van Ryswyck won the Designer of the Year prize, which is given for “all-round design excellence over a body of work by an designer or design studio that has been in business for more than 10 years”.

The Eindhoven-based pair have built up a body of work exploring the potential of locally sourced raw materials, including sand, soil and clay.

Atelier NL and Envisions named designers of the year at Dezeen Awards
The studio has recently been collecting samples of wild sand from around the world

Their Clay Service project has produced a range of ceramics that showcase clay varieties from different locations around the Netherlands.

Meanwhile their recent project ZandGlass – for which they won the Homeware Design of the Year prize – saw them draw from their research into wild sand around the world to create a range of regionally specific glassware.

Atelier NL and Envisions named designers of the year at Dezeen Awards
Atelier NL use this material to create their regionally specific ZandGlass glassware

The jury praised the designers for the “consistent sensitivity throughout their work” and they way they concentrate on “local materials and responsible production practices whilst also maintaining a very high level of aesthetics throughout all their projects.”

“They tackle ideas such as sense of place and geographic specificity successfully, making the conversation about sustainable practices a richer one,” said the judges.

“Using impressively rigorous and interesting design thinking, they create beautiful objects with good craftsmanship.”

The prize sees the pair presented with a Dezeen Awards trophy that they designed themselves. Made from London clay, they were produced by hand from craftspeople at brick manufacturer Wienerberger.

Atelier NL and Envisions named designers of the year at Dezeen Awards

[“source=ndtv”]